Entrepreneurial competencies before and after a university-based training intervention among entrepreneurs
DOI:
https://doi.org/10.36097/rsan.v1i67.4046Abstract
University outreach constitutes a mechanism for knowledge transfer that can contribute to strengthening entrepreneurs’ business competencies, particularly in areas related to customer and supplier management. The objective of this study was to analyze changes in the knowledge and self-reported business competencies of entrepreneurs before and after participating in university workshops focused on customer and supplier management. A mixed quantitative-qualitative approach was adopted, with measurements conducted before and after a training intervention. The study involved 88 entrepreneurs participating in the Impulso Joven Program, implemented under an agreement between Universidad Autónoma de los Andes (UNIANDES) and Ecuador’s Ministry of Economic and Social Inclusion. Data were collected through a structured survey administered electronically in August and October 2024. The competencies assessed included customer service and loyalty, social responsibility, budgeting, supplier selection, value proposition, and supply chain management. After the intervention, increases were observed across all indicators assessed. The largest changes were found in knowledge of corporate social responsibility (20% to 100%), definition of the value proposition (30% to 100%), supplier evaluation and selection (37% to 100%), and application of customer service protocols (25% to 90%). The training intervention was associated with favorable changes in the business competencies reported by participants, particularly in areas related to customers, suppliers, and administrative management.
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