Productivity of traditional trade smes in Northwestern Mexico
DOI:
https://doi.org/10.36097/rsan.v1i61.3247Keywords:
Productivity, quality, innovation, sustainability, competitiveness, commercializationAbstract
The traditional channel plays a fundamental role in the economy, as it comprises businesses that serve as a key source of employment and market dynamism. However, Small and Medium-sized Enterprises (SMEs) operating within this channel face various challenges that can impact their productivity and competitiveness. In this context, the present study aimed to identify the factors limiting the productivity of SMEs in the traditional channel in the Municipality of Cajeme, located in northern Mexico. A descriptive, non-experimental, quantitative, and cross-sectional study was conducted. Data was collected from 158 companies through an online survey consisting of 33 questions, and the generated information was analyzed using SPSS software version 24. The main findings indicate that productivity in the traditional channel is negatively affected by the lack of continuous improvement practices, absence of process formalization, insufficient infrastructure, limited market knowledge, and inadequate administrative equipment. Additionally, the loss of market positioning has been driven by product and service diversification and the incipient use of technology. It is recommended that businesses adapt to current technological advancements and improve their service quality and efficiency to meet consumer demands effectively.
Downloads
References
Askari, M. Y., & Refae, G. A. El. (2020). Does profit sharing enhance productivity: evidence from the retail food industry in Canada. International Journal of Business Excellence, 22(3), 336. https://doi.org/10.1504/IJBEX.2020.110955
Castaldo, S., Ciacci, A., & Penco, L. (2023). Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores. Journal of Retailing and Consumer Services, 74, 103444. https://doi.org/10.1016/j.jretconser.2023.103444
Chen, Y., Yang, C., Gu, Y., & Hu, B. (2022). Influence of Mobile Robots on Human Safety Perception and System Productivity in Wholesale and Retail Trade Environments: A Pilot Study. IEEE Transactions on Human-Machine Systems, 52(4), 624–635. https://doi.org/10.1109/THMS.2021.3134553
Cho, J., Chun, H., & Lee, Y. (2023). Productivity dynamics in the retail trade sector: the roles of large modern retailers and small entrants. Small Business Economics, 60(1), 291–313. https://doi.org/10.1007/s11187-022-00632-7
Chun, H., & Shin, D. (2023). The entry of online retailers and productivity dynamics in the retail trade sector. Economics Letters, 222, 110957. https://doi.org/10.1016/j.econlet.2022.110957
Garmendia, A., Elorza, U., Aritzeta, A., & Madinabeitia-Olabarria, D. (2021). High-involvement HRM, job satisfaction and productivity: A two wave longitudinal study of a Spanish retail company. Human Resource Management Journal, 31(1), 341–357. https://doi.org/10.1111/1748-8583.12307
Garnica, C., & Maubert, C. (2017). Fundamentos de Marketing (2da. ed.). Pearson.
González, J. (2020, 17 de noviembre). La IMCC apoya al canal tradicional para contribuir a la reactivación del país. Expansión. https://expansion.mx/empresas/2020/11/17/la-imcc-apoya-al-canal-tradicional-para-contribuir-a-la-reactivacion-del-pais
Håkansson, J., Li, Y., Mihaescu, O., & Rudholm, N. (2019). Big-box retail entry in urban and rural areas: are there productivity spillovers to incumbent retailers? International Review of Retail, Distribution and Consumer Research, 29(1), 23–45. https://doi.org/10.1080/09593969.2018.1562956
Hill, C., Schilling, M., & Jones, G. (2019). Administración Estratégica, teoría y casos, un enfoque integral (12da. ed.). CENGAGE.
Öner, Ö. (2018). Retail productivity: The effects of market size and regional hierarchy. Papers in Regional Science, 97(3), 711–736. https://doi.org/10.1111/pirs.12268
Rivera, R., López, N., & Mendoza, A. (2016). Políticas de apoyo a la productividad de la microempresa informal ¿dónde está México? Revista Problemas del Desarrollo, 47(184), 87-109. https://doi.org/10.1016/j.rpd.2016.01.005
Rudholm, N., Li, Y., & Carling, K. (2022). How does big-box retail entry affect labor productivity in durable goods retailing? A synthetic control approach. The Annals of Regional Science, 69(1), 89–117. https://doi.org/10.1007/s00168-022-01110-4
Telléz, C. (2020, 2 de diciembre). La otra tragedia: Por pandemia cierran 1 millón de Mipymes en México. El Financiero. https://www.elfinanciero.com.mx/empresas/mas-de-un-millon-de-pymes-bajaron-las-cortinas-de-manera-definitiva-por-el-covid-inegi
Tenjo, J. (2019). Innovación y gestión de la identidad en tiendas de abarrotes en México y Colombia. Revista Sintaxis, 3(46), 96-112. https://doi.org/https://doi.org/10.36105/stx.2019n3.05
Thangavelu, S. (2019). Global Supply Chain in Singapore’s Services Sector: Retail Value Chain and Productivity Improvements. Southeast Asian Economies, 36(2), 245–255. https://doi.org/10.1355/ae36-2f
The Coca Cola Company. (2020). Hablemos de tienditas. https://www.coca-colamexico.com.mx/noticias/comunidad/hablemos-de-tienditas
Tung, L. T. (2020). Factors affecting labour productivity of employee in an Asian emerging market: Evidence in Vietnamese retail sector. International Journal of Business and Globalisation, 24(4), 513–528. https://doi.org/10.1504/IJBG.2020.106956
Vega, J., Martínez, M., & Párga, N. (2020). Influencia del aprendizaje organizacional y los resultados de las Pymes. Revista Investigación Administrativa, 48(124), 1-18. https://www.redalyc.org/jatsRepo/4560/456059299003/index.html
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Zugey Enriqueta Beltrán Lun, Sergio Ochoa Jiménez, José Guadalupe Flores López
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
