Modelo de gestión estratégica para empresas sociales basado en factores de éxito y lógica difusa

María Azucena  Moreno Hernández; Arnulfo  Luévanos Rojas; Rafael Alejandro  Espín Andrade; Audrey Florencia  De la Torre Moreno

doi:10.36097/rsan.v1iEspecial_2.2972

Authors

María Azucena Moreno Hernández Universidad Autónoma de Coahuila https://orcid.org/0009-0006-8382-8955
Arnulfo Luévanos Rojas Universidad Autónoma de Coahuila http://orcid.org/0000-0002-0198-3614
Rafael Alejandro Espín Andrade Universidad Autónoma de Coahuila https://orcid.org/0000-0001-9800-9641
Audrey Florencia De la Torre Moreno Instituto Tecnológico y de Estudios Superiores de Monterrey https://orcid.org/0009-0004-2848-4518

DOI:

https://doi.org/10.36097/rsan.v1iEspecial_2.2972

Keywords:

social enterprises, compensatory fuzzy logic, critical success factors, strategic management model

Abstract

The field of social entrepreneurship allows for extensive research for academics as the dual mission they face shows challenges in management and organizational structure. On the other hand, compensatory fuzzy logic allows representing and evaluating proposals that have been developed by experts in the literature, as well as their valuations in resources and capabilities that such enterprises need to evolve and achieve adequate performance to ensure their survival. This research proposes a strategic management model for social enterprises based on critical success factors and compensatory fuzzy logic elements. With a PRISMA review of the literature, it was possible to extract the critical success factors, which were subsequently validated by experts. Using compensatory fuzzy logic, linguistic predicates were created and modeling was performed with Eureka Universe software. An administrative management model was obtained through knowledge engineering, which was implemented in Libérate Laguna, A. C., an organization focused on mental health.

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